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About Us

About Us

BetKing is a sports betting company licensed by the Ethiopia Lottery Board. Among the offerings of the company’s services are sports betting, not restricted to football, hockey, cricket, tennis, basketball and more, customized state-of-the-art Live betting. 

 

 

Mission

We believe everyone is a king and this is reflected in everything that makes up our brand; from our colours that symbolize royalty and wealth, to our logo that stands out from the crowd, our service delivery that is specially designed for Kings and our objective to grow the Kingdom - one King at a time.

We understand that sports betting is driven by love for the games and a passion to make a change. For us at BetKing, we celebrate those who take the stand to change their lives and the lives of those around them, those who stand for what they love and believe in, the prediction kings and the kings at heart.

It is, therefore, our mission to create an efficient system that enables the quests of our Kings and Kingmakers by providing the right technology, radical innovation and uncompromising service to all our customers.

 

Our Values

Being the best is a driver for us at BetKing, which is why we put a lot of effort into crafting, maintaining and upgrading all aspects of our service to make sure that they suit the requests of our customers and match or even exceed their expectations. In delivering this, we also believe in the following;

Wealth is an attitude

Our customers are Kings

All our customers deserve premium service

Trust is important to us which is why we choose to be transparent in our engagement with our customers and the public.

Hard work & Innovation, the perfect combination

 

 

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