We’re proud to announce that BetKing is now a proud sponsor of the Ethiopian Premier League! The 5-year sponsorship deal took effect from Dec 5th, 2020, giving BetKing naming rights to the league, which will now be called ‘The BetKing Premier League.’
Being one of the leading sports entertainment platforms in Africa, we’re thrilled to partner with the EPL to support Ethiopian football and take the league to new heights and. The sponsorship gives us an opportunity to bring football lovers together in a more dynamic sports culture. It also allows us to bring Ethiopian football players to international limelight, putting the country on the world map when it comes to football.
“We are proud to be announcing our partnership with the Ethiopian Premier League today – football is a central part of our business and this platform not only gives us added reach in an important jurisdiction, but also allows us to put something back into the grass roots of the game we all love,” said BetKing Managing Director in Ethiopia, Allen McInnes.
Fans can look out for new player kits showcasing a mix of ELP and BetKing brand logos. The 16- team Ethiopian Premier League is ushering in a new era, which is sure to benefit not only the league, but individual players as well.